I am excited about today’s post. I had the opportunity to ask Donna Troise a number of recruiting questions. For those of you who do not know her, she is the one responsible for making sure that the rest of us in the recruiting world know what is happening on a daily basis through her daily publishing of the Interbiznet Bugler.
Every morning, I eagerly await the email that lets me know that her column has been put out and I immediately visit her site. I have always found it to be educational, and at times, a real motivator from the perspective of A) I am doing the right things B) I need to be doing the right things.
Thank you Donna for taking the time to answer these questions and thanks for your daily efforts in keeping us recruiting folks informed.
Here are the questions:
1. How long have you been with the Bugler? How did you get the job and why have you stayed.
The Bugler went online in November 1999. I know the principals of interbiznet, Colleen Gildea and John Sumser, from many years ago. That summer, Colleen offered me a stab a writing a daily newsletter. Why were they willing to contract with me on something I had never done before on a subject I knew practically nothing about? Well, to really know, you’d have to ask them, but, I think it was because my professional training offers insight into the industry; I’m a quick study; I’m reliable; I consistently do the very best job I can do, thereby adding to the value of the company, and I do it with a minimum of bitching and moaning and groaning. I continue working with them because the telecommuting offers me the flexibility I greatly desire and need to attend to other things in my life, such as my own mental health, my family, and my research. I did the commuting-to-an-office thing, which is bad enough. But throw in sick children or days off from school and, for me, the juggling required too much of the energy I needed to be focused and productive at work. I get more work accomplished in less time working from home than I ever could going to an office. In my thinking, you can’t separate work and family. They effect each other – and this is how I balanced it out for me.
2. How long do you spend each day working on the Bugler and what occupies the rest of your day?
That varies. On slow news days it takes, what feels like, painfully forever. Filling up the other hours of my days are my clinical practice and research. I am a licensed clinical social worker and for the past 25 years have worked with people, focusing on how they function in the world of family, friends, and work relationships, and how to get them thinking about functioning more effectively in those relationships, which improves their "performance." I also use EEG/neurofeedback as an adjunct. Also, I recently submitted for publication my 2-year study, researching language patterns and emotional maturity.
3. Do you find that putting out information on a daily basis is satisfying and do you get feedback on a regular basis that allows you to feel good about the fact that you help many people stay informed and make good decisions?
The implication of that question is that I do just that. So, thank you. It is very satisfying. I think that the more fact-based information people have, the more informed and effective decisions they can make. And, that’s my goal – information. And yes, I do enjoy the feedback I receive.
4. You must be sent plenty of notices and press releases regarding the recruiting Industry. There is obviously no shortage of companies out there looking for attention. What is it you look for that makes you feel it is worthy of being mentioned in the daily Bugler?
What I find so interesting about companies is that, indeed they are all vying for attention and name recognition, yet, there are VERY FEW, in my opinion, that can write an interesting and informative press release. There are some companies that consistently stand out, but most PR material is indistinguishable from one another, loaded with fluff and buzz words that, to me, have little substance. There have been times when I have had to ask the PR person to explain their press release. Just think about the implication of that! There have been times, when reaching critical mass, that I have trashed the release, for this very thing. But, for the most part I plough through and write it up. If I did not ignore the fluff and buzz, in my opinion, there would be little on which to report.
5. This is a very interesting time for recruiting and the internet. My feeling was and still kind of is that most people and companies miss the point of the internet when it comes to the business of recruiting. One company comes to mind. Refer.com (no longer in business) This was an idea put together by Idea Lab and run by Webhire. I call it the "Great Idea, should not be a business" syndrome. Do you still see companies investing in ideas that have fundamental flaws built into them but feel since it is internet driven, it will succeed?
In my opinion, if there are fundamental flaws in the structure of any business and the thinking is such that feedback and correction isn’t built in, then yes, the company will fail – Internet or not. Just because you feel it is a great idea, does not mean that you have an ongoing realistic and well-thought-out relationship with it. Those are two very different things.
6. Do you feel that the vendors in the HR marketplace today are in tune with the day to day struggles of independent recruiting firms?
In today's (March 25) Electronic Recruiting News, John Sumser addresses that issue, once again. But for me, I think that depends on how clearly and specifically the recruiters have voiced their struggles to the vendors. There is a relationship here, or at least, in my opinion, there ought to be. So, how many vendors in the human capital industry have recruiting firms or individual recruiters working directly with them, specifically in the development of the technology? How many recruiting firms have approached or had a round table with vendors? I think that the better each side of the equation voices what they can and cannot do, the better the fit. Ultimately though, in my opinion, technology can take you only so far in an industry that is based on relationships.
7. On Fridays you write about the comings and goings of senior level people in the recruiting world. Do you feel the majority of these job changes are by choice?
I have no inside or personal information as to the reasons these individuals have made their job changes. So, I can’t answer that question. Just as a point of clarification, though, the Comings and Goings column covers all levels, not just senior.
8. One of the things I have been thinking about lately is whether there is a difference between staffing and recruiting. Do you feel there is a difference and if so what is it?
This is my gut reaction to that question: When I hear the word “recruiting,” I think of a personal relationship between all parties, where thinking is exchanged to determine if the probability is high that both parties can effectively work together over the long term. When I hear the word “staffing,” I hear administrative function, that is, what are the plans and requirements – how many bodies are needed. But, that is my reaction; someone else may differ in their response to those words. For me, the issue is – whatever you call it – it is the preparation and work that goes into achieving a well-defined outcome.
9. Do you see any subtle or major trends in the products being developed today versus one year ago? What do you see happening one year from now?
I learned a long time ago that once you supply the cause, the effect will happen, so in essence the effect is a non-issue. Some of the areas that I think need refining in recruiting are not product development issues. Given the horror stories I continue to hear and read about from job seekers, I think “the industry” needs to step back and refine some of the basics.
10. Is there a company out there that is clearly developing superior products in the recruiting industry that you would say is currently the best kept secret and one day soon revolutionize the workflow of recruiting firms?
Yes. I read multiple press releases daily from companies, whose superior products and services are the best kept secrets and will revolutionalize the recruiting industry.
11. If you were to start a company in the HR world. What kind of company would it be and why would it be successful.
In my opinion, before a person can effectively manage a workforce, that person has to be able to effectively manage his/her self and have a BIG picture understanding of the forces that affect their behavior and other’s behavior. So in my practice, my focus is on teaching/coaching people in systems thinking and in managing self. It’s a life-long refining process. In my thinking, success depends on how you define it; where you put the emphasis. As I tell my clients “I’ll keep your nose to road, but you have to do all the work.”
12. Is there anything you would like to say to all of us trying to make a living in the recruiting and Human Resources Industry?
Rarely being short of things to say, I’ll keep it brief. This is what I remind myself of: 1. A deep breath goes a long way, as does a sense of humor. 2. No matter what it feels like, it isn’t personal.